Now in Closed Beta

    You've been writing the code.

    It's time they listened
    to your ideas.

    MOATCRAFT™ trains your mind to think like the top product and business leaders — so you can confidently discuss decisions, position your ideas, and choose to ship what matters.

    MOATCRAFT™ App Preview

    Developers are stuck on the sidelines of product strategy.

    You're told what to build, but not why.

    Your ideas get dismissed... or worse, ignored.

    You want to make a difference for the business, but nobody helps you actually understand how business leaders think behind closed doors.

    Maybe you heard of product sense, or product intuition? But how do you get good at this?

    Your Idea
    Ignored
    PM Says No
    No Context

    Here's the good news:
    you don't need an MBA for this.
    It's much easier than you thought:

    Learn to Think Like a Business Leader.

    MOATCRAFT™ is a quest-based learning game that helps you develop and sharpen your Product Sense, so that you can:

    Decode executive decisionsPredict customer behaviorPosition your ideas strategicallyEarn trust with product teams

    Train Your Strategic Brain

    Learn frameworks used by PMs, founders, and execs to make decisions under uncertainty.

    Quest-Based Learning

    Each scenario drops you into a messy, real-world product situation. You decide what to do.

    FAANG Feedback

    Get feedback on your choices and refine your thinking faster with coaches who levelled up thousands of FAANG product leaders.

    Compete with Others

    See how your decisions stack up. Get trophies to showcase your achievements.

    How You Level Up

    In three simple steps.

    01

    Create your account.

    Log in, no resume needed.

    02

    Start your quests

    Make strategic calls in simulated product dilemmas.

    03

    Sharpen your thinking

    See feedback. Get smarter. Repeat.

    What Developers Are Saying

    Real feedback from engineers who tried MOATCRAFT™.

    "Very important for me [...], that really opens up my perspective on how to approach problem validation."

    Raheel Zubairi

    ex CTO

    "I could feel the blood moving in my brain, like actually working that muscle."

    Derek Johnston

    Senior Engineer, ex Meta

    "I've never had this experience where I asked myself these tough questions. [...] I see how effective this can be [...] especially as building with AI is really easy, building the right thing with AI is really hard."

    Shrey Shah

    Senior Engineer, Cursor Ambassador

    "This sort of exercise is really, really helpful. Being able to pull back. [...] I feel the pain of it, but it's worth it. The more often the better."

    David Campbell

    Senior Engineering Contractor

    The Future Belongs to the Strategic Product Engineer

    Every decision shapes your destiny. Every move builds your legacy. Master the game before the game masters you.